BBC Name Top 5 Ones to Watch in 2010

The BBC Sound of 20xx poll has been runniung since 2003 and has successfully predicted some of the biggest names in pop over the coming twelve months on many occasions.  Of course, this mere association and pre-release hype does wonders for a fledgling act, but none can deny that there is the raw talent to back up these claims for the most part.  Well, I guess we won't mention The Bravery or Sadie Ama...

This year's poll result is in, collating the views of over one hundred critics and broadcasters (i.e. the best of whatever was on their desk in December) and the top five looks like this.

1. Ellie Goulding
2. Marina and the Diamonds
3. Delphic
4. Hurts
5. The Drums

So, these are the artists to hit the blogs for now - ensuring your iPod is the one most lauded in February and most criticised come November.

Interestingly the BBC describe winner Ellie Goulding's sound as as "If Kate Bush, Bjork and Stevie Nicks shared a flat in trendy Shoreditch in 2010, this noise would emerge."

Three middle-aged women living in a flat in Shoreditch? Sounds more like a modern, musical pitch on the Golden Girls - now if they can just convince Duffy to join them I think the BBC might have a true winner here.