Friday, 26 March 2010

Destined for Stardom

Bands have been using the new wave of social media to enhance their status for years now; its most famous child perhaps being Arctic Monkeys, who raced to the fastest sales for a British debut album back in 2006. Now, however, social media has a new Queen. Noush Skaugen is probably the most famous female solo artist that you've never heard of and, remarkably, despite her unsigned status she's racked up a staggering 1.2million followers on Twitter (which is especially impressive when you consider that people like Stephen Fry have 1.3million).

Born in Sweden to a Swedish mother and Persian Father, Noush has split her time between Sweden, France, the US and London, completing a law degree at Warwick University in the process. After gaining some musical success she decided not to follow a career in law and having gathered more support through podcasting and Myspace Noush released her debut EP 'Palomino' in 2007. This in turn led to prestigious prizes in the form of 'Alternative Pop Artist of the Year' at the 17th Annual LA Music Awards, and 'National Independent Rock EP of the Year' at The Hollywood Music Awards. She then followed this up with her first full lenth album, 'Lost and Found' in 2008.

Her rise seems to show no signs of stoppng and, after becomming the most popular unsigned artist on Twitter, she became the first unsigned artist to be invited to perform a live-streamed showcase from Twitter's San Francisco HQ earlier this month. On top of this she's had a successful slot at this years SXSW, has toured with the likes of Nine Inch Nails, TV On The Radio, Paramore, R.E.M., Joss Stone and The Mars Volta. Now with a new album due for release in the spring Noush is releasing 'Run Baby Run', her new single, in May, which you can see below. The video is a further example of the lengths that Noush goes to to connect with her fans; she recorded it especially as a thank you after reaching one million fans on her Twitter.

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